Off-Page Optimization (SEO)

Off-Page Optimization (SEO)

Defined: Off-page optimisation(off-page SEO) is what can be done off the pages of a website to maximise its performance in the search engines for target keywords related to the on-page content and keywords in off-page direct-links.

Off-Page SEO Checklist:

• Always start with keyword research, testing and selection 
• Use Keywords in link anchor text
• Obtain links from high ranking publisher sites
• One-way inbound links (not link exchange or reciprocal links) 
• Different keywords in your link-ads from the same site
• Gradual link building technology (no growth spikes) 
• Use relevant keywords near your inbound link (contextual relevance)
• Deep linking (from multiple pages to multiple pages) 
• Target a large list of keywords (5-500+)
• Link from sites with a variety of LinkRanks 
• Track all active keywords and refine strategy as required
• Discontinue campaigns if ranking does not improve
• Expect results in 1-2 months (Bing) 1-9 months (Google, Yahoo)

Avoid common off-page SEO mistakes:

• Duplicate keywords in link avderts
• Site-wide links causing link growth spikes
• Using on-page SEOs to do the work of specialist off-page SEO's
• Placing random links without keywords near your link adverts

Do not use off-page SEO spamming tactics such as:

• Link farms (sites with 100+ outbound links per page)
• Using irrelevant keywords in your link-ads
• Garbage links
• Link churning
• Hidden inbound links 

Manual Search Engine Submission: we have list of search engines, where we manually list website into relevant categories, which help to build back link for website.
Manual Directory Submission: we have list of directories, where we manually list website into relevant categories, which help to build back link for website
Social Media Marketing: we do social media marketing via twitter, face book, linked in.
Social Bookmarking: we bookmark website store into various social bookmarking website including dig, delicious, reedit so it will help to get strong back link for website.
Article Submission: we submit article into various article related website.
Press Release Distribution: we submit news, press release into press release website.
Blog Creation, updating and promotion: we create small weblog related services and create nice blog into blog website and promote that blog into blog website dir.
Forum posting: we participate in website related forum and post thread and reply to related post.
Classified ads Creation & Posting: we do online advertisement by participating in classified website.
RSS feed submission: we take rss feed of website and blog site and promote that rss feed into various rss feed dir.